GoFundMe: Save Book Alley

Book Alley began life as a small shop in an alley in Old Town Pasadena in 1992.  In the years since we have moved twice and now occupy our largest space at 1252 E. Colorado Blvd.  We believe in the written word and the power and importance of books.  We think of ourselves as a general used book store with taste-- what you will find here are books of interest on all subjects at very reasonable prices.  In addition to books we stock records, posters, photographs, ephemera—anything and everything of interest to people who also love books.

There’s something else we do for our community—we provide a home for books that otherwise might have nowhere to go.  With fewer and fewer open shops, people who need to let go of books—whether because they are moving, downsizing or cleaning out the family home--find their options limited.  We have often taken on collections that seemed like they had nowhere else to go.

As with most businesses, the spread of COVID-19 has done great damage to our ongoing operations.  We continued to sell books online while we were shut down but there was no making up for the loss of in store sales.  Now that we have reopened we have seen a return of some in store business but well below where we were before the pandemic.  And, perversely, online sales have declined in recent weeks.  Clearly this is due to the worsening economic situation faced by so many people—too long out of work and now facing the loss of their homes and apartments.  Today our sales are about half of what they were pre-pandemic.

We have tried to earn our way out of this situation—we’ve been here every day, shipping books, processing our backlog of books, buying books and accepting donations of books and we want to keep doing these things as far into the future as we can.  But we can’t keep doing it without an infusion of funds.  Donations to Book Alley will be used to pay our back and future rent, to pay down debt, to acquire more books so that our inventory is always fresh and interesting, and to help our employees through this difficult time.

It has been our great pleasure to serve the readers of Pasadena for nearly thirty years and to help our neighbors when their libraries transition from being a delight to being a burden.  We hope Book Alley will continue to do these things for decades to come and we thank you in advance for any assistance you can provide at this difficult time.  And we look forward to celebrating our thirtieth anniversary with you next year in a post-pandemic world.

Thank you.


To make a money donation, please go to our GoFundMe page:


OPEN 6 days a week!

We are open for in store shopping. Our new business hours are 12pm to 5pm Tuesday thru Sunday and we will be closed on Mondays.

  • Customers must wear a face mask at all times while shopping in our bookstore. Face masks must be worn before entering and must properly cover nose and mouth.
  • We ask that everyone keep a safe physical distance of at least 6 feet from other customers and from the Book Alley staff.
  • Hand sanitizer will be available.
  • Restrooms will be closed to the public.

Schedule an appointment.  We are offering one hour appointments for those who feel more comfortable shopping the bookstore without any other customers.  One hour shopping appointments will be from 11am to 12pm Tuesday thru Sunday.  Please call us at (626) 683-8083 to schedule.

Doorside/In-store pick ups are still available. Orders can be placed online through our website.  We accept credit cards and PayPal.  We will contact customers by phone call or email when your order is ready for pick up.  We can also take orders through email at bookalley@bookalley.com, or by phone at (626) 683-8083 between the hours of 11am to 4pm.  All email and phone orders will need to be paid in advance.  When picking up your order, please call us a few minutes before you arrive and per your request, we can have your order ready outside our front door for a contactless pick up or inside the store at the front counter. 

Gift Certificates are available for purchase. We are happy to accept the following donations: books, records, DVDs and CDs.  Money donations are also appreciated.  You can send money via Paypal to: https://www.paypal.com/paypalme/bookalley or to our Go Fund Me page: https://www.gofundme.com/f/save-book-alley .  Contact us by phone or email for any questions.  Every little bit helps to keep Book Alley in business.

Thank you to all our customers for your support!